Email Marketing

 
Email marketing is the act of sending business or commercial email to a group of people. Email marketing is targeted to the existing customers as well as potential customers. It’s an important channel in the digital marketing world to let the subscribers know about the product or service updates, recent trends in the industry, offers & promotions etc.
 

1. Manage Subscriber Lists

Proper plan and goal is required to manage the email marketing lists. A company can have many lists based on how the users subscribed, their interests, location, existing or potential customer etc.

So make sure that the campaigns should be delivered to each list based on their interests & they should find the information useful.

 

It’s important to regularly check the hard bounces & less engaged subscribers and delete them to keep it as a quality list, it matters quality over quantity when it comes to email marketing or else the email service providers may blacklist and pause the ability to send further campaigns.

So it’s very important that the subscriber lists be managed properly.

2. Create Mail Templates

It’s always a best practice to keep different mail templates for the different email campaigns based on the interest of subscriber lists.

For example, a template for welcoming new users, blog updates, product or service updates, offers & promotions etc.

 

This will enable the user to send the campaigns by just changing the necessary tests and without depending on any designer. Most email marketing platforms provide hundreds of free templates.

3. Send Regular Campaigns

Each list has a different set of subscribers so the campaign frequency should be set based on what the list is about. For Example, if a subscriber joined to latest blog updates then campaigns should be sent as soon as a new blog post is added. It’s all about the kind of product or services your company is dealing with and it is recommended not to over-fill the subscriber’s inboxes. 

 

We will also get a better idea going through the reporting section on how many subscribers got the campaigns delivered, opened, clicked, unsubscribed etc. So plan the frequency & enhance the campaigns according to what the receiver feels!

4. Delivery Report and Analysis

Email campaign performance report gives us insights on how each campaign performed. It will give details about how many subscribers got the campaigns delivered, opened, clicked the links, visited our site etc. A careful analysis of the reports will help to make adjustments to the campaigns & thereby improve the overall performance.

 

It’s also necessary to see how the lists grow and the unsubscribes. Delete the hard bounces and low engaged subscribers to keep the quality of lists.

5. Grow the Lists and Target the Right Audience

Have a clear-cut strategy not just to grow the lists but to target the right audience. Place a newsletter subscription link on the contact us and blog pages so that the lists can be grown. Company product updates and new blogs should be posted across all channels including social media. Other strategies to grow your list includes:

Encourage subscribers to share and forward your campaigns.

Send offers & promotions regularly.

Promote online contest.

Add a call-to-action button on the Facebook business page.