For small & growing business spending money on social media to promote business may not be the right choice. Here are some of the tips that can help you to reach the potential customers without going for Facebook Ads.
1. Once the Business Page is setup publish a post explaining what your company does and the products or services you offer in detail. By this way without going to the website, people can see what you do, they may not visit your site to know the products or services you offer. It is also advised to use photos or videos for better clarity.
2. The second step is to invite your friends and family to like your fan page and ask them to share the first post & subsequent to their friends as well.
3. Don’t overpost about the company products or services, instead, the post should be social, what people really like & it should be an evergreen content. Deal your Facebook page from the mindset of building a community. For example, if the company is doing grocery food production or marketing then post videos on healthy recipes using those products, write a post on the nutritional benefits, the best food for children, special offers or coupons etc. This way more people will engage & will help to grow the fan base.
4. Monitor the Facebook insights to see the performance and analyze the areas where improvements have to be made. See the ingredients of top performing posts & apply good practices.
5. Facebook provides “Offer Ad” which allows you to offer discounts to encourage your followers to shop on your websites. This will lead to more engagement, build more likes and reputation and help to push the sales.
