When you’re creating your website, you need to ensure that you use the appropriate keywords that will drive qualified traffic to you. These keywords are used in the web copy, image descriptions, meta tags, and so on. So how will you know how to choose the right keywords? For this you can make use of any of the numerous free tools that are available. Keyword research tools will help you to choose the most appropriate keywords based on your industry, and with high search volume. You will also be able to draft a content calendar based on relevant long tail keywords. Keyword research will also throw light on what your competitors are doing; eventually, you will be able to improve your search engine ranking.
Google AdWords Keyword Planner
This is one of the best and most popular keyword research tools of all as it extracts information straight from Google; and most marketers target Google to optimize their sites. You just have to enter your main keyword in the box, and you’; get a list of relevant long tail keywords. The tool also tells you the competition for that keyword, how much it is searched on an average in a month, and suggested bids if you’re also doing AdWords.
Google Correlate
This is another useful tool from Google that is surprisingly not much used. It helps you to see which keywords are usually searched together; you can start building your long-tail keyword list quickly with this information. You simply enter your primary keyword, and Google correlate will give you all of the related words that users search along with your keyword. This will help you plan blog posts, social media posts, and so on.
IMforSMB Bulk Keyword Generator
This tool is designed to help you find local keywords, and therefore is great for marketers promoting local businesses. When you open the tool, you first need to select a category, and then the service type. While the results are not anything super-special, the fact that you get excellent keywords that let you target local users, and much faster than with other tools, is in itself worth trying it. Even if your specific business category is not available, you can use this tool, and just switch your keywords in place of the ones in the result.
Keyword In
This tool allows you to combine your keyword easily. You start with a long tail keyword, and then Keyword In mixes up everything to give you a massive list of potential keywords. It’s very user-friendly and quick, and lets you go back and change your basic keywords; this way you can see many more results. This free tool also allows you to play around with different match types like exact or broad match, matching phrases, and so on.
Soovle
This tool is somewhat similar to using the autocomplete feature of Google for getting a list of keywords or even titles for blog posts. Yes, what Soovle does is it provides autocomplete suggestions from Google and other sources like Bing, Yahoo, YouTube etc. so that you can expand your search volume significantly.
