Paid Media

 
If the business is ready to shed money then there are different paid marketing channels offering paid ads. Based on the requirement, it should be carefully analyzed on which channels are the right one.
 

1. Google Ads

Google AdWords is the advertising platform of Google, where paid ads are shown when users perform a search. The results can be much faster than SEO but still bid amount, ad relevancy, quality of the keyword and expected CTR determines the position of the ad.

 

The advantages of AdWords includes turning anytime turning the campaign on or off, focus on multiple keywords, Ads which appears on top will get immediate visibility, automated bidding etc.

 

The vast reporting of AdWords helps to see how successful the ads were and adjust the campaigns accordingly.

2. Facebook Ads

Facebook remains king in social network hence it’s a tremendous way to increase the traffic and sales to your business. People use Google search only if they have something to look for but people scrolls through facebook regularly to see what’s happening with our friends and relatives, and the trending news topics.

 

Facebook Ads can target the right users and it’s re-marketing is incredibly powerful.

3. Google Remarketing

Google Re-marketing targets those users who already visited your website, YouTube or other related channels. It works based on the cookies stored in your browser based on the user behavior.

Here even if the visitor leaves the site the ads will appear on other sites and the chances are high that the visitor returns to your site.

Google Remarketing records better conversion rate when compared to normal campaigns and ROI is very low compared to other Ad campaigns.

4. Google Display Network

Google Display Network ads are placed on a huge network of sites across the internet. The 3 steps included in setting up the ads are: pick a format and create your ad, decide where your ads will run and then set your budget.

 

CPC on the display network is less than that of a standard search campaign.

 

Best practices include establish a clear message and offering, visual call to action, experiment with different text and visuals, include brand name and URL etc.

5. Youtube Ads

1.3 billion people use youtube and an average user spends 40 minutes per session on Youtube. Youtube connects with potential customers in a memorable way when performed a keyword search. 

 

More than text and images, videos have the high potential to convert visitors to customers within a short period of time.

 

YouTube ads can be targeted based on the topic, keywords, demographics, category etc.